I have over 7 years of experience in media and marketing, where I’ve had the opportunity to lead and manage diverse creative teams on high-profile campaigns for TV4 Media, including shows like Masked Singer, Idol, and Bachelor. My roles have involved overseeing all stages of campaign production, from developing digital assets to managing budgets, schedules, and team collaboration. I thrive in fast-paced environments and enjoy tackling new challenges. Recently, I’ve expanded my skill set by pursuing studies in digital data analytics at IHM, where I’m learning to drive strategic decisions using data insights. I’m passionate about creating strategies that drive growth, collaborating with teams, and delivering results.

One of the most challenging situations I faced was managing multiple campaigns for high-profile TV4 shows with overlapping timelines. There were several external and internal stakeholders involved, which made coordinating schedules and approvals quite difficult. To handle this, I implemented a more structured workflow with detailed timelines and regular check-ins with both internal teams and external partners. I also prioritized tasks based on urgency and potential impact on the campaign’s success. By staying organized and keeping everyone aligned, we successfully met all deadlines and delivered impactful campaigns.

I believe in fostering an inclusive, open communication environment where every team member feels heard and valued. I lead by example, ensuring that I’m approachable and available to offer guidance or support. I encourage creativity and innovation within my teams, allowing individuals to take ownership of their tasks while maintaining a focus on the overall campaign objectives. Collaboration, for me, is about leveraging everyone’s strengths and ensuring that we work together to achieve the best possible outcome.

I handle stress by staying organized and focused. I break down tasks into manageable steps, which helps me maintain control over any situation, even when things get hectic. I’m also mindful of prioritizing and delegating when necessary, so I don’t overwhelm myself or my team. I try to maintain a positive mindset and encourage my team to stay calm and focused on the end goal. When pressure builds, I see it as an opportunity to refine processes and push for better outcomes.

A project I’m particularly proud of was managing the digital marketing campaigns for Masked Singer on TV4. I was responsible for leading the production of all digital assets, including social media content, trailers, and digital out-of-home materials. My role involved coordinating a large team of creatives and working closely with media planners to ensure we were maximizing impact and aligning with campaign KPIs. Despite tight deadlines and high expectations, we successfully executed the campaigns, which led to strong audience engagement and positive feedback. It was a great example of how teamwork, strategic planning, and creative execution can come together to drive results.

After 7 years of managing media projects and creative teams, I’ve become increasingly interested in the power of data to drive business decisions. In my previous roles, I was responsible for managing campaigns and ensuring their success, but I noticed how critical data insights are to optimizing performance and achieving better results. I decided to pursue digital data analytics to better understand consumer behavior and help organizations make more informed, data-driven decisions. My project management experience has given me a strong foundation in problem-solving, collaboration, and driving results, and I’m excited to combine this with my new skills in data analysis to help businesses grow and improve their strategies.

My project management background gives me a strong ability to organize and prioritize tasks, communicate effectively with stakeholders, and lead teams toward achieving goals—all skills that are highly transferable to data analysis. In my previous roles, I worked closely with data-driven teams and learned how data can be used to inform decisions. Now, with my technical knowledge in data analytics, I’m looking forward to bridging the gap between strategic business goals and actionable insights. I can take a structured approach to data analysis, ensuring the right data is gathered, analyzed, and communicated in a way that drives impactful decision-making.