MEDIA AND MARKETING PROJECTS & SKILLS
Brand Visibility and Engagement Campaigns for TV4 Shows
In my role managing digital marketing campaigns for TV4 shows like Masked Singer, Idol, Bachelor, and more, I oversee a variety of projects, ranging from smaller-budget campaigns to large-scale productions. The goal is to maximize brand visibility and drive audience engagement through integrated, cross-platform strategies.
These campaigns span multiple channels—including trailers, cinema, audio streaming, social media content, online video (OLV), display ads, digital out-of-home (DOOH), and traditional out-of-home (OOH)—to captivate, retain, and grow the audience.
Objectives
The core objectives are to drive awareness and engagement, increasing both the social media reach and the click-through rates of content, while enhancing viewer retention with compelling, multi-platform storytelling.
- Strengthen audience retention through targeted and creative digital strategies.
- Boost awareness and visibility of TV4’s shows across all digital and traditional platforms.
- Optimize content for higher click-through rates and viewer engagement.
My Role
I managed end-to-end campaign execution, ensuring every stage—from concept to delivery—was seamlessly executed. I oversaw logistics, including scheduling, budgeting, resource allocation, and stakeholder management, to keep projects on track. Collaborating closely with cross-functional teams, I aligned creative vision with data-driven insights to deliver impactful results.
Key Contributions
- I oversee the creative development and deployment of trailers, social media posts, and digital ads, ensuring each piece of content is optimized for maximum impact.
- I continuously analyze and optimize campaign performance, using data to adjust strategies and ensure viewer engagement remains high across all touch points.
- I collaborate with the media and creative teams to ensure messaging and content are aligned with the show’s tone and audience expectations.
Outcome
The campaigns consistently exceeded expectations, with some key outcomes including:
- Significant increases in click-through rates on trailers and social media posts.
- High viewer retention across both digital and broadcast platforms.
- A noticeable boost in social media engagement, demonstrating effective audience targeting and content resonance.